Please note: Monitor calibration is the first step and is essential. In fact, it is not necessary to be concern about ICC profile if you do not have a hardware calibrator that you can run on your monitor periodically.
New computer monitors are not necessarily set to render color images accurately. The monitor may look sharp and vivid; images may look beautiful on the monitor, but this is not the same as accurately rendering images for making critical adjustments for reproducing good photographic prints.
Monitors are usually too bright and too vivid to represent anything that can be reproduced in print. This results in disappointment when the prints don't look as bright and vivid as the monitor. Additionally, most users think they want their screen as bright as possible, and they turn the brightness up too high. Then when viewing their images, this will result in images adjusted too dark, with the dark end of the images clipped. This makes it more difficult to brighten the image at the lab.
Use a good hardware monitor calibrator. Follow the directions that come with the monitor calibrator carefully to set your monitor for the most accurate display possible.
We like the Eye-One by X-Rite, which can be purchased in various configurations, with different software, packaging and pricing, under three brand names (X-Rite, Gretag/MacBeth, or Pantone). For the purposes mentioned in this article, the base configuration, priced at about $150, is all that is necessary. The Pantone Huey Pro is also an excellent little calibrator, is even less expensive than the Eye-One LT and is a good 2nd choice.
Soft Proofing is one of the main facets of color management that photographers are interested in. Available to us since Photoshop v6, the idea behind soft proofing is to make your computer monitor simulates an output device (in this case, the photographic printers at Yellow Door Photography) as close as technically possible.
In Photoshop, Camera Raw, or many other applications that you view your photos in, you will want to set your working space to sRGB. This insures that you are viewing your image in the color space you are ultimately going to save it in and send it to the lab.
In Lightroom, as well as other non-destructive photo editors, you will not set the working space before, as we do in Photoshop and Camera Raw, however you will set the sRGB color profile as a final step when exporting the file.
Soft proofing, even on a properly calibrated monitor, is not perfect. The ICC profile attempts to make the monitor simulate the printer output. Normally exposed images with a correct white balance will show a good match between the prints and monitor. The farther an image is away from a normal exposure, the poorer will be the match between the monitor image and the print. Even after correction, images that were shot significantly under or over exposed will frequently not display a close match to the printer output. This is because the dynamic range (the difference between what we perceive as black and white) is much larger on a monitor than for photographic paper.
Even with a calibrated monitor and the ICC profile loaded, experienced professionals still consult the histogram and take pin pointed readouts in the image while making color or tonal moves. For example, you may not be able to see a light cast in the white areas of a high key photo shot on a white background, but when you move the cursor out across it you can see 3-5 points of value in the color channels. Then you can correct adjust the file so the white is pure white and has no tone left in it. Trusting the monitor only, you might miss that.
Restricting the area that the histogram is built from (for example, forcing the histogram to be built only from a face, or eliminating a high-key background from the histogram) can be extremely helpful when evaluating exposure and contrast.
Given the limitations of soft-proofing, even with the best color management protocols in place, we stress the same thing we would for customers who want to leave color management out of the picture completely: get exposure and white balance correct in the camera, not in post processing.
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